French studio Dontnod, the developer of video games together with Life is Unusual, Vampyr, and Inform Me Why, has a brand new identify, kind of. To have a good time its 14th anniversary, the studio has introduced that it’s now formally often known as Don’t Nod (opens in new tab).
You could discover that it is truly the identical identify, however correctly spelled and punctuated. That is as a result of it isn’t a lot a renaming as a “new visible id.”
“We’re reintroducing the apostrophe and the house between the phrases to actually embrace the which means of Do not Nod,” the studio defined. “Do not Nod is 2 phrases to symbolize our tendency to be non-conventional as an organization and within the video games that we create—as in, we Do not Nod alongside to everybody else’s tune. The D is shattered, and the N seems inside it, signifying that we aren’t afraid to interrupt the mildew. This new brand hyperlinks our video games—significant, highly effective tales—with who we’re as an organization.’
There’s even a video showcasing the brand new brand in a wide range of visuals contexts:
I am not a giant brand man, so perhaps there is a refined advertising significance right here that is going over my head, however I am unable to say the change actually rings my bell. Dontnod was a bizarre identify however not less than it labored as a palindrome, which is sort of cool. Do not Nod, however, simply makes me consider long-ago academics yelling at me to cease falling asleep at school. Perhaps the connotation is totally different in France however that does not strike me as best imagery for a videogame developer.
A extra sensible side of Do not Nod’s anniversary celebration may be discovered on Steam, the place the studio is giving freely Tell Me Why (opens in new tab), an episodic narrative journey about twins residing in Alaska. It is free for retains till July 1.