The Jonas Brothers helped launch Scriber, a subscription-based media firm geared towards established creators and celebrities, debuting in the present day. Scriber permits followers to textual content a quantity to subscribe and obtain unique content material despatched to their cellphone.
Launching in the present day with backing from teen singing sensations turned philanthropists Joe, Kevin, and Nick Jonas, Scriber is a subscription-based firm for established leisure figures. With Scriber, creators can publish a cellphone quantity for followers to textual content to subscribe (by Apple Pay or Stripe) and obtain unique content material despatched to their telephones.
Creators on Scriber retain the rights to the content material they add. The platform offers every subscriber a novel hyperlink to view uploads to guard the fabric from leaking, which means that if a consumer shares a hyperlink, Scriber can shortly decide the supply of the leak. How nicely this can shield creators’ content material in observe stays to be seen.
Scriber’s CEO, former journalist Brian Goldsmith, supplied a lot of the firm’s startup capital. In an interview with Axios, Goldsmith mentioned that he hopes celebrities he companions with will use the platform to lift cash for philanthropy. The Jonas Brothers have acknowledged they plan to donate about half of their earnings to causes about which they’re passionate.
Goldsmith provides that Scriber plans to focus on the highest 1-5% of a celeb’s present fanbase.
“You’re concentrating on the little neighborhood of tremendous followers who need both extra of what you’re already doing or they need to see one thing that solely subscribers will get to see,” says Goldsmith.
As a result of Scriber isn’t an app, the platform isn’t required to pay charges to Apple or Google, which permits it to maintain prices down; creators pay Scriber $1 per subscriber per 30 days and canopy Stripe’s 2.9% processing price. Scriber’s subscription value for followers launched at $4.99 a month, though the service is simply out there within the US for now.
App retailer charges have constantly remained some extent of rivalry for creator-focused startups, equivalent to Fanhouse, which applied a coin system for followers to buy and redeem to subscribe to creators, circumventing Apple’s 30% reduce. Followers can nonetheless pay by the app, however Fanhouse will cost additional to cowl the charges.
The Jonas Brothers have beforehand invested in different startups, equivalent to social meals app Snackpass and celebrity-backed soda firm OLIPOP. With out his brothers, Kevin Jonas launched the (now-defunct) meals app Yood and an influencer advertising firm referred to as The Blu Market.