Nerf, the main foam dart and water weapon producer, has unveiled its first-ever mascot, which fittingly goes by the identify Murph. Murph Nerfington (I gave them the final identify) will symbolize the corporate as a part of a multi-year advertising push in social media, public occasions, and extra.
Murph seems like a Koosh mascot greater than a Nerf consultant, though that may nonetheless be underneath the Hasbro umbrella. Nevertheless, in case you look intently, you possibly can see Murph is made totally out of froth Nerf darts. The brand new character was created in affiliation with a brand new summer season initiative for the corporate to ask households to get out and play. Additionally, given the language of they/them pronouns within the mascot’s announcement, Murph doesn’t have a set gender. So blissful Satisfaction month, Murph! The corporate even has a brand new mnemonic that Murph embodies, “Unleash the play in you.” I’m unsure what hard-to-remember subject this mnemonic is meant to remind us of, nevertheless it’s a cute sufficient slogan nonetheless.
Under are a handful of promotional pictures of Murph handing some new Nerf weapons and searching like a late 2000s physics tech demo.
In a press launch shared with Recreation Informer, right here’s what Adam Kleinman, senior vice chairman and normal supervisor of Nerf, has to say to welcome Murph into existence:
“The launch of Murph is a testomony to the success of Hasbro’s Model Blueprint technique and turning Nerf into the social, energetic play model it’s seen as as we speak. We’re thrilled to introduce Murph to followers, a mascot that represents the playful spirit that lives inside us all and is unleashed by means of Nerf.”
If you happen to see Murph round this summer season, make sure that to present them a pleasant chilly spray out of your Nerf Tremendous Soaker. You would be doing them a favor; it must be hotter than hell in that go well with.
The place on the mascot household tree do you suppose Murph belongs? Is it on the department with Gritty, or perhaps with AM/PM’s Toomgis? How about with the McDonald’s Fry Children? Tell us within the feedback!