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Nothing is about to unveil the Cellphone (1) quickly, so Carl Pei is doing what labored for the OnePlus model within the early days. He’s constructing hype with out sharing any significant particulars in any way. We’ve leaks, and tiny reveals that ought to get the thrill going earlier than the telephone launches. There’s nothing unsuitable with any firm making an attempt to market a brand new product, particularly in relation to smartphones. And Nothing used an identical strategy for the Ear (1) product, which turned out to be a fantastic pair of wi-fi earphones.
However the early Nothing Cellphone (1) unveiling exhibits the ugly aspect of Android proper now. It additionally illustrates how tough it’s for brand new entrants like Nothing to achieve floor as a smartphone vendor.
Nothing Cellphone (1) design unveiled… kind of
After the Nothing Phone (1) design leaked online, Nothing held an odd announcement occasion in Switzerland the place it unveiled the again of the telephone. There are pictures and movies throughout social media.
As anticipated, the Nothing Cellphone (1) has a clear again, nevertheless it’s not the form of transparency you may need wished. You don’t get to see a lot of the parts. If something, the Nothing Cellphone (1) appears to be like like an iPhone 11 with an odd pores and skin on the again. Or an odd backplate with lights. Bizarre, pointless lights.
That’s all Nothing confirmed on the occasion, which is a intelligent solution to make individuals need to see extra.
We don’t have a picture of the particular display of the telephone, however we don’t want one to know what it’ll appear like. Except it folds, each Android telephone appears to be like the identical as of late. All of them have hole-punch shows with skinny bezels. We don’t anticipate Nothing to vary any of that with the Cellphone (1).
The opposite possibility is for Nothing to repeat the iPhone’s notch and supply prospects a 3D face recognition system. That appears extremely unlikely, contemplating how costly Face ID tech is correct now.
Theoretically, Nothing might try an under-display selfie digicam design. However that’s very dangerous for a model new system.
This brings me to the purpose I’m making. The “ugly” aspect of Android proper now’s that Nothing doesn’t appear to have anything to lure prospects in. All it could actually do is slap collectively a bizarre clear again and a launcher pores and skin for the Android OS.
Nothing to see right here
Neglect the clear again and the flickering LED lights that may eat away at your battery life. The design of the rear panel of a telephone doesn’t matter. In any respect.
So why am I criticizing Nothing’s Cellphone (1) advertising and marketing ways? Nicely, sadly, the one factor that Nothing can do in a different way than others is the again of the telephone. And even with that bizarre again, the handset nonetheless appears to be like like an iPhone.
Nothing can’t supply a giant display redesign as a result of the required tech isn’t prepared proper now. Due to this fact, the entrance of the telephone received’t present it any benefit. And the Cellphone (1) can’t supply higher specs than Android rivals. All Android handsets run use inside parts which can be about the identical.
Worse nonetheless, Nothing can’t supply consumers a brand new software program expertise both. Not likely. Making a cell working system from scratch to problem Android and iOS is one thing not even Samsung managed to tug off.
The Cellphone (1) runs Google’s Android OS. Nothing will supply its personal consumer interface on prime of it. However on the finish of the day, it’ll nonetheless be the identical Android OS you already love.
Will the Nothing Cellphone (1) be price it?
Nothing might at all times have gone for the worth angle. However Pei already did that with OnePlus. And that was in a special financial system. It’s unlikely that the Nothing Cellphone (1) can turn into a brand new flagship killer.
With all that in thoughts, all the pieces we’ve seen to this point exhibits us that Nothing wants gimmicks to attract the eye of consumers. That in all probability goes for any new firm making an attempt to make a smartphone for the primary time.
We’ll have to attend till mid-July to see the total Nothing Cellphone (1) announcement. Hopefully, the telephone will supply individuals actual causes to purchase it, aside from the clear again with flickering lights.
The next video from YouTuber Das kann was offers you an thought of what the Nothing Cellphone (1) launch occasion in Switzerland was all about. You can even see extra footage of the handset’s rear panel.
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